Weekly Announcements – May 23, 2011

Here are the latest announcements from SSRN:

Wharton Customer Analytics Initiative Joins Marketing Research Centers Papers

We are pleased to announce that the Wharton Customer Analytics Initiative has started a Marketing Research Centers Papers series within the MRN Marketing Network.


View Papers: http://www.ssrn.com/link/Wharton-Cust-Analytics-Initiative-RES.html
Subscribe: http://hq.ssrn.com/jourInvite.cfm?link=Wharton-Cust-Analytics-Initiative-RES

The Wharton Customer Analytics Initiative (WCAI) is the leading academic research center focusing on the development and application of customer analytics methods. Acting as “matchmaker” between academia and industry, WCAI has had a broad impact on the practice of data-driven business decision-making, and the dissemination of relevant insights to managers, students, and policy makers. Based in the Wharton School’s Marketing Department and designed to capitalize on Wharton’s longstanding strength in conducting empirical research, WCAI is an interdisciplinary effort that brings a passionate data-driven perspective unmatched by any other business school.

The WCAI Research Paper Series features papers based on WCAI-supported research. If you would like to submit a paper for research that was supported with WCAI funding or data, please contact Elea McDonnell Feit at efeit@wharton.upenn.edu. To learn more about WCAI Grants and Research Opportunities, visit http://www.wharton.upenn.edu/wcai/Research-Process.cfm.

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