Here are the top 5 papers downloaded from the SSRN eLibrary for the week ending October 9, 2009:

1. A Quantitative Approach to Tactical Asset Allocation
by Mebane T. Faber (Cambria Investment Management)

2. Americans Reject Tailored Advertising and Three Activities that Enable It
by Joseph Turow (University of Pennsylvania – Annenberg School for Communication) and Jennifer King (Berkeley Center for Law & Technology; University of California, Berkeley – School of Law) and Chris Jay Hoofnagle (University of California, Berkeley – School of Law, Berkeley Center for Law & Technology) and Amy Bleakley (Annenberg Public Policy Center) and Michael Hennessy (Annenberg Public Policy Center)

3. Shareholder Value Creation of 136 Spanish Companies in January-September 2009 (Spanish)
by Pablo Fernandez (University of Navarra – IESE Business School)

4. Theory of the Firm: Managerial Behavior, Agency Costs and Ownership Structure
by Michael C. Jensen (Harvard Business School; Social Science Electronic Publishing (SSEP), Inc.) and William H. Meckling (University of Rochester Simon School (Deceased))

5. Predictive Signals and Asset Allocation
by Hui Ou-Yang (Nomura International, Hong Kong) and Zhen Wei (Nomura International, Hong Kong) and Haochuan Zhang (China Life Asset Management Company)